Lionsgate: Lionsgate announced plans to use its Runway AI model to repackage and adapt existing films from its library — adjusting tone, format, and content rating — to create new versions aimed at different audiences, such as converting live-action films into animated or anime-style versions. As of mid-2025, this capability was described by Lionsgate's vice chairman as something the studio was actively experimenting with. | AI Trace
Creative Generation
Lionsgate announced plans to use its Runway AI model to repackage and adapt existing films from its library — adjusting tone, format, and content rating — to create new versions aimed at different audiences, such as converting live-action films into animated or anime-style versions. As of mid-2025, this capability was described by Lionsgate's vice chairman as something the studio was actively experimenting with.
Details
Lionsgate Vice Chairman Michael Burns stated in a 2025 interview with New York Magazine that the studio was experimenting with using Runway's AI to take franchise films like John Wick or The Hunger Games and produce re-edited, tone-adjusted versions — such as a PG-13 anime adaptation — in approximately three hours. The AI takes existing live-action film footage as input and is intended to output adapted versions in different visual styles or with altered content for different rating tiers. Burns described this as a way to 'repackage and resell' existing catalog content. As of September 2025, secondary reporting indicated this capability had not yet been successfully demonstrated at a production-ready level.