99designs by Vista announced findings from a 2024 survey of over 10,000 freelance designers across 135 countries examining attitudes toward and adoption of generative AI tools in the design industry. The survey is a research and communications activity, not a deployed AI system.

The survey found that 52% of freelance designers on the platform were already using generative AI tools in 2024, up from 39% in 2023, and that 88% considered learning to use AI effectively a priority. The findings were published in October 2024 and coincided with an announcement that total designer earnings on the platform had surpassed $500 million USD. This activity represents 99designs' public positioning on AI rather than an internal AI deployment.