Productivity AutomationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.
dobe Sensei — now being rebranded as "Adobe AI" — is the underlying AI engine powering intelligent features across virtually every Adobe product. Since its launch in 2016, it has automated tasks like removing backgrounds from photos, converting audio to text, tagging images automatically, and reformatting documents for mobile screens.
Details
Sensei uses machine learning models trained on Adobe's datasets to power features including Content-Aware Fill (Photoshop), Auto Reframe (Premiere Pro), Optical Character Recognition for scanned PDFs (Acrobat), smart crop and auto-tag (Experience Manager Assets), and predictive analytics across the Experience Cloud suite. Adobe describes the platform as transitioning from "Sensei" to "Adobe AI" to reflect the integration of generative AI alongside traditional machine learning. It is not sold as a standalone product but is embedded in all Creative Cloud, Document Cloud, and Experience Cloud applications.
Products affected
PhotoshopPremiere ProAfter EffectsLightroomIllustratorAcrobatAdobe SignAdobe TargetJourney OptimizerExperience ManagerMarketo EngageAdobe Analytics
Sources & Evidence
Other practices by Adobe
OtherIn June 2024, Adobe pushed updated Terms of Use to all Creative Cloud users that required mandatory acceptance before they could continue using their software. The language alarmed many users and creative professionals who believed Adobe was claiming the right to use their personal work to train AI models. Adobe published clarifications and then released fully revised terms later that month.OtherAdobe InDesign version 21.2, released in January 2026, added an AI feature that automatically generates alt text — written descriptions of images used by screen readers to assist people who are blind or have low vision. The feature is on by default and has received mixed reactions from users about its accuracy.OtherAdobe has maintained a formal set of AI ethics principles since 2019, built around three pillars: Accountability, Responsibility, and Transparency. Every product team developing an AI feature must complete an internal AI Ethics Impact Assessment before launch. Adobe updated these principles in October 2024.
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