Adobe Express is a simplified design tool aimed at everyday users — not professional designers — and now includes AI features like generating images from text descriptions, translating designs into 45+ languages, and creating full design templates from a single text prompt. These features became commercially available in September 2023.

Express integrates the Firefly Image Model for text-to-image generation and the Firefly Design Model for template generation. The Enterprise tier, launched in 2024, adds brand guardrails — locking approved logos, fonts, and color palettes — IP indemnification for AI outputs, and activation to marketing channels. The AI accepts prompts in over 100 languages. Adobe positions Express as a tool for non-designers in marketing and communications teams.