Creative GenerationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.
Photoshop's Generative Fill lets users highlight any part of an image and type a description to add, replace, or remove objects — for example, changing a background or removing a person. Generative Expand extends a photo beyond its original edges to fill in new scenery. Both features launched in Photoshop in 2023 and were named among TIME magazine's Best Inventions of 2023.
Details
Both features are powered by the Firefly Image Model and work non-destructively, creating separate "Generative Layers" that users can adjust or delete without altering the original. The AI matches perspective, lighting, and style to blend seamlessly with existing content and generates three variations per prompt for the user to choose from. Adobe confirmed over 100 million assets were generated during the beta period before the September 2023 general availability launch.
Products affected
Adobe Photoshop
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Adobe: Photoshop's Generative Fill lets users highlight any part of an image and type a description to add, replace, or remove objects — for example, changing a background or removing a person. Generative Expand extends a photo beyond its original edges to fill in new scenery. Both features launched in Photoshop in 2023 and were named among TIME magazine's Best Inventions of 2023 (data as of 2026-03-18) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/2980d2c9-acbd-43d6-ba6c-0c5b02ef0b28. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/2980d2c9-acbd-43d6-ba6c-0c5b02ef0b28
- Data as of
- March 18, 2026
- Last verified
- February 28, 2026
Other practices by Adobe
OtherIn June 2024, Adobe pushed updated Terms of Use to all Creative Cloud users that required mandatory acceptance before they could continue using their software. The language alarmed many users and creative professionals who believed Adobe was claiming the right to use their personal work to train AI models. Adobe published clarifications and then released fully revised terms later that month.OtherAdobe InDesign version 21.2, released in January 2026, added an AI feature that automatically generates alt text — written descriptions of images used by screen readers to assist people who are blind or have low vision. The feature is on by default and has received mixed reactions from users about its accuracy.OtherAdobe has maintained a formal set of AI ethics principles since 2019, built around three pillars: Accountability, Responsibility, and Transparency. Every product team developing an AI feature must complete an internal AI Ethics Impact Assessment before launch. Adobe updated these principles in October 2024.
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