Content ModerationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.
Behance, Adobe's portfolio platform for creative professionals, uses a mix of automated detection and human review to moderate content submitted by its millions of users. According to Adobe's EU transparency report covering 2024, Behance handled 456 intellectual property complaints and took action on 242 of them, with a median response time of under one day.
Details
Adobe's Trust and Safety team oversees moderation for Behance as a "user-generated content product." Per Adobe's EU Digital Services Act Transparency Report published in February 2025, automated systems handle initial detection while human reviewers make final moderation decisions. Adobe states it is actively exploring automated ways to detect and tag work created using generative AI tools on the platform. Behance content was not used for training the initial Firefly model, per a platform FAQ, though the platform encourages contributors to tag AI-generated work.
Products affected
Behance.net
Sources & Evidence
Other practices by Adobe
OtherIn June 2024, Adobe pushed updated Terms of Use to all Creative Cloud users that required mandatory acceptance before they could continue using their software. The language alarmed many users and creative professionals who believed Adobe was claiming the right to use their personal work to train AI models. Adobe published clarifications and then released fully revised terms later that month.OtherAdobe InDesign version 21.2, released in January 2026, added an AI feature that automatically generates alt text — written descriptions of images used by screen readers to assist people who are blind or have low vision. The feature is on by default and has received mixed reactions from users about its accuracy.OtherAdobe has maintained a formal set of AI ethics principles since 2019, built around three pillars: Accountability, Responsibility, and Transparency. Every product team developing an AI feature must complete an internal AI Ethics Impact Assessment before launch. Adobe updated these principles in October 2024.
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