Adobe: Adobe launched a system of specialized AI agents in March 2025 that can autonomously manage marketing tasks for large enterprises — for example, analyzing customer journey data, suggesting improvements, running experiments, and creating audiences — all without requiring a human to manually configure each step. These agents reached general availability in September 2025. | AI Trace
Productivity AutomationReplaces Human LaborVerified
Adobe launched a system of specialized AI agents in March 2025 that can autonomously manage marketing tasks for large enterprises — for example, analyzing customer journey data, suggesting improvements, running experiments, and creating audiences — all without requiring a human to manually configure each step. These agents reached general availability in September 2025.
Details
The Agent Orchestrator is part of Adobe Experience Platform and coordinates multiple purpose-built AI agents: the Journey Agent automates customer journey creation and optimization; the Audience Agent surfaces insights about audience segments; the Data Insights Agent answers analytics questions in plain language; the Experimentation Agent designs and analyzes A/B tests; and the Brand Concierge acts as a consumer-facing conversational interface. Third-party agents from partners including Microsoft, SAP, and ServiceNow can also be integrated. The system uses AI models from Adobe and external providers.
