Productivity AutomationReplaces Human LaborVerified
Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.
Adobe launched a system of specialized AI agents in March 2025 that can autonomously manage marketing tasks for large enterprises — for example, analyzing customer journey data, suggesting improvements, running experiments, and creating audiences — all without requiring a human to manually configure each step. These agents reached general availability in September 2025.
Details
The Agent Orchestrator is part of Adobe Experience Platform and coordinates multiple purpose-built AI agents: the Journey Agent automates customer journey creation and optimization; the Audience Agent surfaces insights about audience segments; the Data Insights Agent answers analytics questions in plain language; the Experimentation Agent designs and analyzes A/B tests; and the Brand Concierge acts as a consumer-facing conversational interface. Third-party agents from partners including Microsoft, SAP, and ServiceNow can also be integrated. The system uses AI models from Adobe and external providers.
Products affected
Adobe Experience PlatformReal-Time CDPJourney OptimizerCustomer Journey AnalyticsAdobe AnalyticsMarketo Engage
Sources & Evidence
Company Disclosure
Other practices by Adobe
OtherIn June 2024, Adobe pushed updated Terms of Use to all Creative Cloud users that required mandatory acceptance before they could continue using their software. The language alarmed many users and creative professionals who believed Adobe was claiming the right to use their personal work to train AI models. Adobe published clarifications and then released fully revised terms later that month.OtherAdobe InDesign version 21.2, released in January 2026, added an AI feature that automatically generates alt text — written descriptions of images used by screen readers to assist people who are blind or have low vision. The feature is on by default and has received mixed reactions from users about its accuracy.OtherAdobe has maintained a formal set of AI ethics principles since 2019, built around three pillars: Accountability, Responsibility, and Transparency. Every product team developing an AI feature must complete an internal AI Ethics Impact Assessment before launch. Adobe updated these principles in October 2024.
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