Adobe's Substance 3D tools, used by game developers, product designers, and visual effects artists, can now generate photorealistic or stylized surface textures and scene backgrounds from a text description. A user might type "worn leather with copper rivets" and instantly receive a tileable texture ready for use in a 3D model. This capability launched in March 2024.

The Firefly generative AI models were integrated into Substance 3D Sampler and Stager, bringing Text to Texture, Generative Background, and Text to Pattern features. Generative Background creates scene environments for 3D product compositing with intelligent perspective and lighting matching. These features were previewed at the Game Developers Conference (GDC) in March 2024. The Substance 3D Sampler version 4.4 release notes confirm Text to Pattern and updated generative AI features.