Adobe Mix Modeler uses AI to help large companies understand which of their marketing activities — TV ads, social media, email, paid search — are actually driving sales, and then recommends how to allocate future budgets to maximize return. Adobe reports that its own marketing team achieved an 80% increase in return on media spend using this tool over five years.

Mix Modeler uses a patent-pending AI technique that combines marketing mix modeling (MMM) and multi-touch attribution (MTA) through bi-directional transfer learning, claiming greater accuracy than either method alone. The tool provides scenario planning simulations, automated model drift detection, and AI-recommended budget reallocation across channels. Adobe's own marketing team is cited as a reference customer, reporting an 80% increase in return on media spend over five years.