ArtStation uses AI and machine learning to power its search results, homepage feeds, and marketplace rankings. The platform analyzes user content to improve how relevant art and products are surfaced to each visitor.

ArtStation's Terms of Service state that Epic uses artificial intelligence and machine learning technologies in 'Safety and Discovery Tools' to improve search and recommendations across the platform. User-uploaded content is used to improve how these discovery tools operate. The Marketplace uses algorithmic ranking to organize lists including Trending, Best Selling, Top Rated, and Latest. A weighted trending algorithm — where votes from established artists carry more weight than votes from non-artists — has been in place since at least 2017.