ASOS integrated an AI-enhanced platform from TrusTrace in September 2025 to gain real-time visibility into its supply chain, tracking materials from finished goods down to farm level across its global network of suppliers.

As part of ASOS's 'Fashion with Integrity' sustainability strategy, the company selected TrusTrace's AI-enhanced platform to collect and validate primary supply chain data, manage regulatory compliance, calculate environmental footprints, and identify supply chain risks. The platform maps suppliers from Tier 1 (finished goods manufacturers) to Tier 5 (raw material sources such as farms). This is an internal operational tool used by ASOS staff to manage supplier relationships and compliance, not a consumer-facing feature. The partnership was confirmed by ASOS's official investor relations newsroom in August 2025 and by TrusTrace in September 2025.