Creative GenerationVerified

Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.

Bandai Namco Entertainment deployed the Play BY Live system starting June 2022, using deep learning AI to power virtual characters called Streamroids that played games and interacted with live stream audiences on the YouTube channel Go Round Game without a human performer. The live-streaming experiment ran through March 2024, when Bandai Namco declared it complete; the channel then shifted to short AI-generated videos.

Details

Play BY Live consisted of three integrated AI components: a decision-making AI that played the game and adapted strategy based on viewer comments; a group-conversation AI that processed audience chat and selected comments to address on stream; and a voice synthesis AI that generated emotionally expressive speech. The Go Round Game channel opened for testing in June 2022 and moved to full operation in fall 2022. The live mahjong-streaming experiment was declared complete in March 2024, after which the channel shifted to short videos using AI-generated scripts. The same Play BY Live technology was also applied to an AI character named Mellow Niege in Bandai Namco's Gundam Metaverse platform.

Products affected

Go Round Game (YouTube channel)Gundam Metaverse

Sources & Evidence

Community Report

Go Round Game

Virtual YouTuber Wiki (Fandom)·Mar 2026

https://virtualyoutuber.fandom.com/wiki/Go_Round_Game

News Article

Gundam Metaverse Will Feature Interactive AI Characters

Siliconera·Oct 2022

https://www.siliconera.com/gundam-metaverse-will-feature-interactive-ai-characters/

News Article

Bandai Namco launches AI VTuber project called Play BY Live

Automaton West·Sep 2022

https://automaton-media.com/en/news/20220930-15980/

Cite this record

Trace Foundation. (2026). Bandai Namco Entertainment: Bandai Namco Entertainment deployed the Play BY Live system starting June 2022, using deep learning AI to power virtual characters called Streamroids that played games and interacted with live stream audiences on the YouTube channel Go Round Game without a human performer. The live-streaming experiment ran through March 2024, when Bandai Namco declared it complete; the channel then shifted to short AI-generated videos (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/d59e48d4-5eda-4ffe-b182-f3ab52293551. Accessed October 4, 2026.

Stable link: https://www.aitrace.org/r/practice/d59e48d4-5eda-4ffe-b182-f3ab52293551
Data as of: April 22, 2026
Last verified: April 22, 2026

How to cite AI Trace

Other practices by Bandai Namco Entertainment

OtherBandai Namco Entertainment announced an investment in DeepMotion, an AI motion generation company, in March 2023 through its startup investment fund, with the stated aim of incorporating AI-based motion generation technology into its entertainment products and IP Metaverse.

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