Behance uses an algorithm that learns from user behavior — such as appreciations and follows — to personalize the 'For You' feed and, for Pro members, deliver weekly recommended freelance job listings matched to their skills and availability.

The 'For You' feed surfaces creative projects based on topics a user follows, projects they appreciate, and the activity of creators they follow. Behance's own help documentation states that appreciating projects teaches the algorithm about a user's interests. Separately, Behance Pro subscribers receive weekly recommended freelance job listings filtered to match their stated availability and skill set, as described on the Pro feature page.