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Reviewed and published by trentmaziarz, March 23, 2026. Discovered and drafted by our automated research pipeline.
In 2025, Casio launched Moflin, a $429 robotic companion animal powered by what the company calls Emotional AI. The device learns from its interactions with its owner over time to develop a unique personality, and is marketed as a mental wellness product. All of Moflin's data processing happens on the device itself — nothing is sent to the cloud or stored by Casio.
Details
Moflin launched in Japan in November 2024 (¥59,400) and in the United States in October 2025 ($429). It uses built-in sensors — including accelerometers, gyroscopes, touch sensors, and microphones — combined with machine learning running on-device to generate what Casio claims can be more than 4 million distinct personality combinations. Voice input is converted into non-identifiable feature data and stored locally, with no personally identifiable information collected. Casio describes Moflin in its Medium-Term Management Plan as a "mental wellness" product, citing global growth in anxiety and mental health challenges as the market context. The product was originally developed with involvement from a startup, and an earlier crowdfunding version exceeded its funding goal by more than 3,000%.
Products affected
Moflin
Sources & Evidence
Company Disclosure
News Article
Other practices by Casio
OtherCasio's Yamagata factory in Japan — where premium G-Shock watches are made — uses extensive robotic automation and a sensor-based system to detect potential equipment failures before they happen. Since 2018, one production line has been almost entirely automated, cutting production costs by 50%, according to third-party reporting. The facility also uses automated image inspection to check for assembly defects without human involvement.OtherIn April 2025, Casio created a dedicated department specifically focused on AI technology development, as part of a broader reorganization of its research and development operations. By July 2025, this unit was elevated to report directly to Casio's top management — a structural signal that AI development is now a core strategic priority for the company, which would affect all product lines including G-Shock.OtherIn August 2024, Casio published a formal policy governing how the company uses, researches, and develops AI across all of its products and business units, including G-Shock. The policy is overseen by a dedicated AI Governance Committee led by a senior executive. It sets out rules around safety, fairness, privacy, and transparency in all of Casio's AI activities.
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