Recommendation SystemVerified

Dior, an LVMH maison, integrated a real-time AI personalization system from startup Kahoona that segments anonymous visitors on Dior.com and tailors their browsing experience without requiring them to log in.

Details

Kahoona's technology provides real-time predictive audience segmentation for anonymous online visitors, enabling Dior to offer personalized digital experiences from the first touchpoint. The collaboration was presented at VivaTech 2025 and confirmed on LVMH's official website. Kahoona received the 'Best Business Prize' at the 2025 LVMH Innovation Award. The system is described as part of Dior's omnichannel strategy to replicate in-store service quality online.

Products affected

Dior.com

Sources & Evidence

Company Disclosure

Company DisclosureVerified

LVMH at the 9th edition of VivaTech

LVMH·Jun 2025

https://www.lvmh.com/en/news-lvmh/lvmh-at-the-9th-edition-of-vivatech-europes-largest-event-dedicated-to-startups-and-technology

Company DisclosureVerified

MAISONS x TECH PARTNERS – LVMH

LVMH·Jun 2025

https://www.lvmh.com/en/lvmh-x-vivatech-2025/maisons-x-tech-partners

Other practices by Christian Dior

Data AnalysisDior deployed an internal AI platform called Astra that aggregates and analyzes customer comments from multiple channels — including Google reviews, product pages, customer service interactions, satisfaction surveys, and live shopping sessions — to detect emerging trends and monitor consumer sentiment in real time.

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