Dribbble deployed updated ranking algorithms for its Shot Search and Designer Search features, which score and order results based on engagement signals, designer responsiveness, transaction history, and other behavioral data.

Beginning in mid-2024, Dribbble developed and A/B tested a new search ranking algorithm for Shot Search — the primary way users find design content on the platform (accounting for over 80% of content seen by users, per Dribbble's July 2024 blog). The Designer Search ranking algorithm was separately updated in October 2024 to factor in project request response rate, response time, completed projects, and client ratings. By early 2025, Dribbble further updated the ranking to incorporate lead conversion rate as a signal. The company described these as iterative, continuously tested algorithms rather than a one-time deployment.