EA deployed an internal AI mandate across its approximately 15,000 employees starting in 2024, requiring use of tools including an in-house chatbot called ReefGPT for coding, playtester feedback summarization, and other tasks. The mandate overlapped in timing with layoffs of approximately 670 employees in February 2024 and a further 300 to 400 in April 2025; EA has not officially attributed the workforce reductions to AI.

EA's C-suite has spent roughly the past year requiring its approximately 15,000 employees to use AI across their roles, including an internal chatbot called ReefGPT, AI-assisted coding, and automated summarization of playtester feedback. In February 2024, EA announced 670 job cuts (5% of its workforce); CEO Andrew Wilson promoted generative AI at a Morgan Stanley investor conference shortly after. In April 2025, EA cut a further 300 to 400 roles, including roughly 100 at Respawn Entertainment; at a subsequent earnings call, Wilson said 'AI is powering our future.' On September 29, 2025, EA announced a definitive agreement to be acquired by a consortium including Saudi Arabia's Public Investment Fund, Silver Lake, and Affinity Partners at an enterprise value of approximately $55 billion. EA has not officially attributed any layoffs to AI; multiple employees, including a former senior QA worker at Respawn, have stated publicly that AI tools performed parts of their jobs before they were let go.