In 2023, Etsy formed a company-wide working group to oversee its use of AI across its marketplace and internal operations. In 2024, the company formally defined six values to guide responsible AI use: Respect, Fairness, Reliability, Transparency, Privacy, and Security.

The cross-functional responsible AI working group reports to Etsy's Chief Technology Officer and oversees AI use across Etsy's marketplace platforms, internal operations, and third-party partnerships. Etsy's FY2023 annual report was the first to formally disclose the working group's formation. The FY2024 annual report expanded disclosure to include the six guiding values. Etsy's SEC filings from FY2023 onward also identify AI as a material risk factor, noting that AI systems "are complex, subject to increasing litigation and regulatory scrutiny, and may have errors or inadequacies that are not easily detectable." Etsy's FY2024 10-K also cites compliance with evolving AI regulations globally as an ongoing risk.