Fidelity Investments deploys a Virtual Assistant on its website and mobile app that uses natural language processing to help customers find information and navigate Fidelity.com around the clock.

The Virtual Assistant, also called Fidelity Assistant, is described by Fidelity as an automated natural language search engine. It receives customer-typed queries and produces navigational responses and information to help users find answers on the site. Fidelity built the NLP infrastructure with input from research partners including the University of Galway through Ireland-based research centers, and has filed patents and released open-source tooling related to the effort.