Starting in early 2026, Forbes began testing a new tool called ForbesPredict that measures how readers feel about specific topics and companies as they browse the site. That emotional data is then fed into Forbes' advertising platform to create new types of ad targeting — for example, targeting readers who feel positively about a particular industry.

ForbesPredict was launched in beta around February 2026, adding a sentiment analysis layer on top of ForbesOne, Forbes' existing data platform. Forbes' Chief Innovation Officer Nina Gould explained that having reader sentiment data aligned with editorial content is valuable for creating new advertising segments — for example, audiences who feel positively or negatively about a given company or topic. This goes beyond standard demographic or behavioral targeting to include an emotional dimension. The tool represents Forbes' latest effort to build advertising revenue streams that do not depend on search engine traffic.