Data AnalysisConsumer Facing
Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.
Starting in early 2026, Forbes began testing a new tool called ForbesPredict that measures how readers feel about specific topics and companies as they browse the site. That emotional data is then fed into Forbes' advertising platform to create new types of ad targeting — for example, targeting readers who feel positively about a particular industry.
Details
ForbesPredict was launched in beta around February 2026, adding a sentiment analysis layer on top of ForbesOne, Forbes' existing data platform. Forbes' Chief Innovation Officer Nina Gould explained that having reader sentiment data aligned with editorial content is valuable for creating new advertising segments — for example, audiences who feel positively or negatively about a given company or topic. This goes beyond standard demographic or behavioral targeting to include an emotional dimension. The tool represents Forbes' latest effort to build advertising revenue streams that do not depend on search engine traffic.
Products affected
ForbesOne advertising platformForbes.com
Sources & Evidence
Cite this record
Trace Foundation. (2026). Forbes: Starting in early 2026, Forbes began testing a new tool called ForbesPredict that measures how readers feel about specific topics and companies as they browse the site. That emotional data is then fed into Forbes' advertising platform to create new types of ad targeting — for example, targeting readers who feel positively about a particular industry (data as of 2026-03-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/0b148b9d-9d8b-4436-9916-b51da7c50f9a. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/0b148b9d-9d8b-4436-9916-b51da7c50f9a
- Data as of
- March 22, 2026
- Last verified
- March 22, 2026
Other practices by Forbes
OtherForbes has taken steps to stop AI companies from using its articles to train their AI systems without permission. It has blocked AI web crawlers from its site, sent a legal cease-and-desist to Perplexity AI after it republished a Forbes exclusive using AI, and joined a group of 14 publishers in a federal copyright lawsuit against AI startup Cohere for allegedly using thousands of Forbes articles without authorization.OtherIn July 2025, Forbes created a new internal group called the AI & Strategic Platforms Group to lead its AI strategy and revenue development. CEO Sherry Phillips also announced that Forbes is developing an "AI Manifesto" — a written framework setting out the company's stance on how AI should be used, what ethical limits apply, and how risks will be managed. As of August 2025, the manifesto had not yet been published.Creative GenA study published in late 2025 found that roughly 15% of all articles published on Forbes Business Council in 2024 were likely written by AI, not humans. Forbes Councils is a paid membership platform where business executives publish their own content — it operates under different editorial oversight than Forbes' core journalism. The study's authors also successfully submitted and published a fully AI-generated article on Forbes Technology Council in July 2025.
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