A study published in late 2025 found that roughly 15% of all articles published on Forbes Business Council in 2024 were likely written by AI, not humans. Forbes Councils is a paid membership platform where business executives publish their own content — it operates under different editorial oversight than Forbes' core journalism. The study's authors also successfully submitted and published a fully AI-generated article on Forbes Technology Council in July 2025.

Originality.ai analyzed 19,004 Forbes Business Council posts published between May 2019 and August 2025 and found 587 out of approximately 3,952 articles published in 2024 were likely AI-generated — up from 12% in 2023. A concentrated group of heavy AI users (roughly 22% of AI-using contributors who used it three or more times) accounted for approximately 53% of the likely AI content. Originality.ai CEO Jon Gillham successfully submitted and published a fully ChatGPT-generated article on Forbes Technology Council under his own name in July 2025, suggesting limited AI detection screening on the platform at that time. The rate of likely AI content declined in 2025, which may indicate Forbes implemented some countermeasures, though this has not been confirmed. Important caveats: AI detection software carries known false positive rates, and Forbes Councils is a paid self-publishing platform — members pay for access to publish — and operates separately from Forbes' independent editorial newsroom.