AI Usage at a Glance
Jun 28, 2019
OtherPractice documented: Gucci offers an augmented reality sneaker try-on feature in its mobile app, allowing customers to point their smartphone camera at their feet to see how Gucci sneaker styles look on them in real time.
Practice DocumentedView practice →Jul 1, 2020
OtherNew evidence: Gucci Success Story | Snapchat for Business
Evidence AddedView practice →Jan 1, 2021
OtherNew evidence: Gucci augmented reality & virtual sneakers | Wanna x Gucci
Evidence AddedView practice →Jun 14, 2023
Customer SvcPractice documented: Gucci integrated Salesforce Einstein AI into its global client service network, Gucci 9, to generate suggested conversation replies for human advisors to use, edit, or discard when communicating with customers.
Practice DocumentedView practice →Sep 1, 2023
Customer SvcNew evidence: How Salesforce Runs Einstein GPT Pilots (ft. Gucci GPT)
Evidence AddedView practice →Sep 19, 2023
Customer SvcNew evidence: AI amplifies the Gucci voice across client service centers.
Evidence AddedView practice →Feb 16, 2024
RecommendationPractice documented: Gucci uses machine learning algorithms to analyze customer browsing patterns, past purchases, and wish-listed items in order to recommend relevant products to shoppers online and in-store.
Practice DocumentedView practice →Feb 16, 2024
Data AnalysisPractice documented: Gucci uses AI-powered predictive analytics to forecast product demand, optimize inventory levels across its global stores, and inform decisions about where and when to stock products.
Practice DocumentedView practice →Nov 17, 2025
Data AnalysisNew evidence: How Gucci Uses AI in Ecommerce: Top Use Cases & Strategy
Evidence AddedView practice →Nov 17, 2025
RecommendationNew evidence: How Gucci Uses AI in Ecommerce: Top Use Cases & Strategy
Evidence AddedView practice →Feb 25, 2026
Creative GenPractice documented: Gucci deployed AI-generated images to promote its PRIMAVERA show at Milan Fashion Week 2026, sharing them on Instagram and X with explicit 'Created with AI' labels.
Practice DocumentedView practice →Feb 25, 2026
Creative GenPractice documented: Gucci released an AI-generated video in December 2025 depicting a model walking a runway while photographers humorously fall behind her, shared as marketing content.
Practice DocumentedView practice →Feb 26, 2026
Creative GenNew evidence: Gucci Sparks Backlash After Using AI Models For Milan Fashion Week Campaign
Evidence AddedView practice →Feb 26, 2026
Creative GenNew evidence: Gucci Sparks Backlash After Using AI Models For Milan Fashion Week Campaign
Evidence AddedView practice →Feb 26, 2026
Creative GenNew evidence: Gucci Faces Backlash Over AI Images Used To Promote Milan Fashion Week Show
Evidence AddedView practice →Gucci offers an augmented reality sneaker try-on feature in its mobile app, allowing customers to point their smartphone camera at their feet to see how Gucci sneaker styles look on them in real time.
Gucci integrated AR try-on technology developed by Wanna (formerly Wannaby), a fashion-tech company specializing in augmented reality for footwear, into the Gucci iOS app starting in 2019. The feature uses computer vision to track foot movements and overlays a digital rendering of selected sneaker styles onto the live camera feed. Customers can view the virtual shoes from multiple angles, take shareable photos, and proceed directly to purchase from the e-commerce site. Gucci later extended similar AR try-on capabilities to Snapchat, available in the UK, US, France, Italy, UAE, Saudi Arabia, Japan, and Australia.
Gucci released an AI-generated video in December 2025 depicting a model walking a runway while photographers humorously fall behind her, shared as marketing content.
Gucci deployed AI-generated images to promote its PRIMAVERA show at Milan Fashion Week 2026, sharing them on Instagram and X with explicit 'Created with AI' labels.
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Gucci uses AI-powered predictive analytics to forecast product demand, optimize inventory levels across its global stores, and inform decisions about where and when to stock products.
Kering, Gucci's parent company, announced in 2019 that Gucci would use AI to reduce waste by informing systems about where and where not to sell products. The AI system analyzes historical sales data, market trends, social media engagement, and fashion show reactions to generate demand forecasts for upcoming collections. These forecasts inform stock allocation across Gucci's global retail network and production planning. The technology also provides real-time inventory information to sales associates via mobile applications on the shop floor. Secondary sources describe the system as reducing excess inventory and overproduction, though the specific vendor or platform powering this system has not been confirmed by a primary Gucci source.
Gucci uses machine learning algorithms to analyze customer browsing patterns, past purchases, and wish-listed items in order to recommend relevant products to shoppers online and in-store.
Gucci's recommendation system takes customer behavioral data — including browsing history, past purchases, time spent on product pages, wish-listed items, and social media activity — as input and produces personalized product suggestions. These recommendations are surfaced to customers on the brand's digital platforms and, through synced customer profiles, to sales associates on the shop floor. Parent company Kering announced in 2019 that Gucci would be among the first luxury brands to use AI in this manner to inform product placement and reduce waste. Secondary sources describe the system as tracking dynamic customer profiles in real time.
