Starting in December 2025, Instagram shows users a list of topics the AI believes they are interested in — such as fitness, comedy, or cooking — and lets them add or remove topics to influence which Reels they see. Users can also share their interest profile to their Stories.

The feature, called "Your Algorithm," makes a portion of Instagram's internal interest model visible to users for the first time. Users can view inferred topics, mark them as less or more relevant, and add new ones. The feature launched in the US in December 2025 and was developed in the context of regulatory pressure under the EU Digital Services Act, which requires platforms to offer users meaningful control over algorithmic recommendations. Expansion to the Explore tab was announced as a planned next step.