Instagram: Instagram allows creators and businesses to build an AI-powered version of themselves that automatically replies to their direct messages and Story responses on their behalf. All responses are labeled as AI-generated. A limited test began in June 2024, with a broader US rollout in July 2024. | AI Trace
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Instagram allows creators and businesses to build an AI-powered version of themselves that automatically replies to their direct messages and Story responses on their behalf. All responses are labeled as AI-generated. A limited test began in June 2024, with a broader US rollout in July 2024.
Details
Through a tool called AI Studio, creators configure a chatbot using information they provide about their interests, expertise, and topics to avoid. The resulting bot can respond to fan messages and answer FAQs when the creator is unavailable. While the chatbots also function in Messenger and WhatsApp, AI Studio originated as an Instagram creator feature and the primary use case is Instagram DM automation. Meta has disclosed plans to allow AI characters to have their own Instagram profiles and post content independently — a prospect that has drawn criticism about potential deception of users.