Creative GenerationVerified
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
iStock offers a suite of AI-powered image editing tools that allow users to modify both AI-generated images and licensed photos from iStock's library, including tools for inpainting, background removal, outpainting, and product background replacement. These features, developed with Bria, have been progressively rolled out from early 2024 through 2025.
Details
The editing suite includes: Refine (inpainting — users brush over an area and describe a replacement via text prompt, launched March 2024); Extend (outpainting — expands an image to new aspect ratios by filling in surrounding areas, launched 2024); Remove Background (AI automatically detects and removes the background of an image, producing a transparent PNG); Replace Background (removes and replaces a background with a new AI-generated or solid-color scene); and Product Shot (users upload a product photo, the AI removes its background, and generates a new scene around it, launched November 2024). A 'Keep look and feel' (seed-locking) feature was added in February 2025. All tools are powered by a custom model built in partnership with Bria and are available on the iStock website and via API.
Products affected
Generative AI by iStockiStock Unlimited AI
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). iStock : iStock offers a suite of AI-powered image editing tools that allow users to modify both AI-generated images and licensed photos from iStock's library, including tools for inpainting, background removal, outpainting, and product background replacement. These features, developed with Bria, have been progressively rolled out from early 2024 through 2025 (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/150ff782-1276-4cfd-be5a-4a13f5840e4a. Accessed September 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/150ff782-1276-4cfd-be5a-4a13f5840e4a
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by iStock
ModerationiStock uses a policy — enforced through contributor guidelines and file inspection — to exclude externally AI-generated images from its licensable stock library, while permitting contributors to use AI tools for minor retouching only. The contributor guidelines explicitly bar files created with generative AI tools such as Stable Diffusion, DALL-E, Midjourney, or Adobe Firefly.ModerationiStock uses an automated prompt-blocking system within its Generative AI tool to prevent users from generating images of recognizable people, trademarked logos, copyrighted characters, or other legally risky content. The system also enforces a policy against generating photo-realistic depictions of people who are not real.RecommendationiStock offers a reverse image and video search feature that uses AI image recognition to let users upload a reference photo or video clip and find visually similar stock content from iStock's library, without needing to type keywords.
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