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Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Macmillan Publishers announced the creation of a new Chief Technology Officer role in March 2026, appointing the co-founder and co-CEO of CHAPTR — Holtzbrinck's AI company — to lead company-wide AI integration, data transformation, and process improvements.
Details
Macmillan Publishers created the CTO role for the first time in its history in March 2026, appointing Darryll Colthrust effective April 7, 2026. Colthrust was previously co-founder and co-CEO of CHAPTR, the Holtzbrinck-backed AI company that built Reedy, Essence, and Amplify. At Macmillan, his mandate is described as advancing 'data and technology transformation, AI integration, and process improvements' across the company. Colthrust retains an advisory role at Holtzbrinck and a scaled-back capacity as co-CEO of CHAPTR. This appointment signals a structural commitment at the executive level to AI adoption, though specific AI deployments that result from this role are not yet confirmed by primary sources.
Products affected
Macmillan Publishers enterprise operations
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). Macmillan Publishers: Macmillan Publishers announced the creation of a new Chief Technology Officer role in March 2026, appointing the co-founder and co-CEO of CHAPTR — Holtzbrinck's AI company — to lead company-wide AI integration, data transformation, and process improvements (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/87e77abf-7bc7-4840-9023-df2b6a41dd1f. Accessed October 4, 2026.
- Stable link
- https://www.aitrace.org/r/practice/87e77abf-7bc7-4840-9023-df2b6a41dd1f
- Data as of
- May 11, 2026
- Last verified
- May 11, 2026
Other practices by Macmillan Publishers
ProductivityMacmillan Publishers integrated access to Essence, an AI tool built by CHAPTR (Holtzbrinck's AI company), which summarizes manuscripts and extracts key information to help publishing teams evaluate submissions more efficiently.Data AnalysisMacmillan Publishers integrated AI tools to improve book metadata at scale, using the CHAPTR-built platform Reedy, which analyzes catalog titles and recommends updated keywords, descriptions, and subject codes to improve book discoverability.Creative GenMacmillan Publishers announced plans to integrate Amplify, an AI tool from CHAPTR (Holtzbrinck's AI company), which generates visual marketing assets such as promotional images by using existing book cover art and metadata as inputs.
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