Maxon announced Maxon Digital Twin, an upcoming standalone application previewed at CES 2026 that converts CAD or 3D product models into photorealistic marketing assets and automatically matches lighting, perspective, and reflections to a user-chosen background. The application is currently in development with no release date announced.

Digital Twin takes a CAD or 3D product model as input and applies photorealistic materials, studio lighting, and rendering using Maxon's own 3D and rendering technology, producing a reusable 'digital prototype' of the product. When a background is provided — whether created by hand or generated using a third-party AI tool — the application's 'Match Background' function automatically aligns the product's perspective, lighting, and reflections. Maxon confirmed it is not developing its own AI agent for this product; AI-enabled background generation is an optional integration left to the user's choice of third-party tools. Maxon stated the application does not train on user or artist content.