Creative GenerationConsumer FacingVerified

Meta uses AI to let users generate images from text prompts inside Facebook, Instagram, WhatsApp, and Messenger. Type a description, and the AI instantly creates four images.

Details

Powered by the Emu foundation model (trained on 1.1 billion public Facebook/Instagram images), launched September 2023. Includes the 'Imagine Me' feature (July 2024) that lets users insert themselves into AI-generated scenes using selfies. Controversies: trained on user photos without explicit opt-in consent; EU launch paused June 2024 over GDPR concerns, resumed May 2025 under 'legitimate interest' basis; early outputs contained racial bias and content filter failures.

Products affected

FacebookInstagramWhatsAppMessengerMeta AI (web)Ray-Ban MetaQuest

Sources & Evidence

Regulatory Filing

Regulatory FilingVerified

DPC statement on Meta AI

Data Protection Comission·May 2025

https://www.dataprotection.ie/en/news-media/latest-news/dpc-statement-meta-ai

News Article

News ArticleVerified

"Meta AI non-compliant with GDPR" – Digital rights group menaces Meta with injunction over EU AI training

TechRadar·May 2025

https://www.techradar.com/computing/cyber-security/meta-ai-non-compliant-with-gdpr-digital-rights-group-menaces-meta-with-injunction-over-eu-ai-training

Company Disclosure

Other practices by Meta

Customer SvcMeta AI is a free AI chatbot built into Facebook, Instagram, WhatsApp, and Messenger that can answer questions, generate images, help with tasks, and hold voice conversations — available to approximately 700 million users monthly.RecommendationAll content that appears in Facebook and Instagram feeds — posts, Reels, Stories, suggested accounts, Explore — is ranked by AI systems that predict what each user is most likely to engage with.ModerationMeta is training large language models to read its content policies and make enforcement decisions on flagged posts — replacing human content reviewers in an increasing number of violation categories.

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