Meta: Meta lets creators and businesses build custom AI versions of themselves that can chat with fans and customers 24/7. Earlier celebrity-based AI characters were discontinued after low engagement and safety concerns. | AI Trace
Creative GenerationConsumer FacingVerified
Meta lets creators and businesses build custom AI versions of themselves that can chat with fans and customers 24/7. Earlier celebrity-based AI characters were discontinued after low engagement and safety concerns.
Details
Original 28 celebrity characters (Snoop Dogg, Tom Brady, Kendall Jenner) launched September 2023, discontinued 2024. Replaced by AI Studio (July 2024) allowing anyone to build a custom AI persona. AI Video Avatars (September 2024) create realistic digital video representations of creators. WSJ investigation found celebrity-voice chatbots had sexually explicit conversations with reporters posing as minors. FTC opened investigation. Sen. Hawley requested DOJ probe.
