Meta's AI tools automatically generate and optimize advertising creative — writing ad copy variations, generating background images, expanding aspect ratios, and producing video clips — for businesses advertising on Facebook and Instagram.

Launched August 2022; continuously expanded. Generates up to 150 creative combinations per campaign. Features: background generation, image expansion, text variations, image-to-video, AI music selection, AI dubbing, virtual try-on, and persona-based images. Over 1 million advertisers use AI creative tools monthly, generating 15 million+ ads. Campaigns using AI features show 11% higher CTR and 7.6% higher conversion rate. Meta's long-term vision: advertisers only need to provide a product URL.