Creative GenerationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 17, 2026. Discovered and drafted by our automated research pipeline.
Meta offers an AI sticker generator that turns a short text prompt into a set of custom stickers within seconds, available to select English-language users in WhatsApp, Messenger, Instagram, and Facebook Stories starting in late 2023. The feature uses Meta's Llama 2 model to interpret the prompt and its Emu image model to produce the sticker images.
Details
Meta announced the AI sticker feature at its Connect event on September 27, 2023, with a rollout to select English-language users beginning in October 2023. The pipeline uses Llama 2 to understand the text prompt and Meta's Emu image model to generate multiple unique sticker images from that prompt in seconds. Shortly after launch, users bypassed content filters by using intentional misspellings, producing stickers depicting copyrighted characters with weapons and sexualized images of public figures. Meta updated its filters within days of these reports.
Products affected
WhatsAppMessengerInstagramFacebook stories
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). Meta: Meta offers an AI sticker generator that turns a short text prompt into a set of custom stickers within seconds, available to select English-language users in WhatsApp, Messenger, Instagram, and Facebook Stories starting in late 2023. The feature uses Meta's Llama 2 model to interpret the prompt and its Emu image model to produce the sticker images (data as of 2026-04-27) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/8d19111a-00dd-4073-aa3d-45c199e8632b. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/8d19111a-00dd-4073-aa3d-45c199e8632b
- Data as of
- April 27, 2026
- Last verified
- March 5, 2026
Other practices by Meta
Customer SvcMeta AI is a free AI chatbot built into Facebook, Instagram, WhatsApp, and Messenger that can answer questions, generate images, help with tasks, and hold voice conversations — available to approximately 700 million users monthly.RecommendationAll content that appears in Facebook and Instagram feeds — posts, Reels, Stories, suggested accounts, Explore — is ranked by AI systems that predict what each user is most likely to engage with.ModerationMeta is training large language models to read its content policies and make enforcement decisions on flagged posts — replacing human content reviewers in an increasing number of violation categories.
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