Netflix deployed generative AI tools in at least two of its original productions in 2025: the Argentine sci-fi series 'The Eternaut,' where AI generated a building collapse sequence, and the film 'Happy Gilmore 2,' where AI de-aged characters in an opening flashback scene. Netflix's in-house Eyeline Studios unit executed these effects, and the company published formal guidance for production partners on acceptable generative AI use in August 2025.

Netflix co-CEO Ted Sarandos confirmed on the company's Q2 2025 earnings call (July 17, 2025) that its in-house Eyeline Studios unit used generative AI to create a building collapse sequence in the Argentine sci-fi series 'The Eternaut,' which premiered April 30, 2025; Sarandos described it as the first generative AI final footage to appear in a Netflix original, completed ten times faster than traditional VFX tools would have allowed. Netflix's Q3 2025 shareholder letter also cited AI de-aging of characters in the opening flashback scene of 'Happy Gilmore 2' as a further example of generative AI in production. Netflix published formal guidance for production partners on its Partner Help Center in August 2025, acknowledging that generative AI tools are 'increasingly being used across creative workflows in Content Production' and stipulating that AI must not replace union-covered work without consent and that key creative elements require written approval from Netflix.