Nintendo announced it has no current plans to use generative AI in its first-party game development, with president Shuntaro Furukawa citing intellectual property rights concerns at a shareholder meeting in July 2024.

At Nintendo's annual shareholder Q&A in July 2024, president Shuntaro Furukawa stated that while generative AI has creative potential, it raises issues around intellectual property rights, and Nintendo does not currently intend to incorporate it into its game titles. Furukawa emphasized that Nintendo relies on 'decades of know-how' and human creativity rather than AI-generated content. Nintendo's stance was reiterated in October 2025 when the company also clarified it had 'no contact with the Japanese government about generative AI,' contradicting claims of lobbying. Furukawa also acknowledged that traditional rule-based AI (such as enemy character behavior) has long been part of game development and remains in use.