Nordstrom deployed improved AI-powered search capabilities in its mobile app that allow customers to use longer, conversational queries — such as natural phrases describing a product — rather than short keyword searches.

Confirmed by Nordstrom via its November 2024 app refresh announcement, the updated search system enables customers to type descriptive phrases like 'cozy red sweater' or 'chic dress for New Year's' to find products. This goes beyond traditional keyword matching by interpreting the intent behind longer natural language queries. Nordstrom stated it uses a mix of in-house technology and third-party solutions for this capability.