Nordstrom: Nordstrom offers a mobile app feature called Style Swipes that uses machine learning to recommend products to shoppers based on their browsing habits and preferences, with personalization improving the more a customer interacts with the app. | AI Trace
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Nordstrom offers a mobile app feature called Style Swipes that uses machine learning to recommend products to shoppers based on their browsing habits and preferences, with personalization improving the more a customer interacts with the app.
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Launched with Nordstrom's refreshed app in November 2024, Style Swipes lets customers swipe 'yes' or 'no' on curated items; the app's machine learning system processes this interaction data to surface increasingly tailored product suggestions over time. Nordstrom stated it uses a mix of in-house technology and third-party solutions. The company confirmed the feature via a company press release in November 2024.
