Nordstrom deployed generative AI in its mobile app to co-produce trend reports that combine input from Nordstrom's human stylists with AI-generated content, surfacing the most relevant fashion trends for app users.

Introduced in the November 2024 app refresh, the trend reports feature blends human stylist expertise with generative AI to scale the delivery of trend content across the app. According to Nordstrom's own press release, the system uses generative AI 'to scale and deliver the most relevant trends.' Human stylists remain involved in the process alongside the AI system.