Creative GenerationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 24, 2026. Discovered and drafted by our automated research pipeline.
OpenAI offers AI image generation in ChatGPT and via its API, allowing users to create and edit images from text descriptions using the DALL-E and GPT Image (gpt-image-1) models.
Details
The image generation capability has evolved through DALL-E 2, DALL-E 3, and the newer GPT Image model (gpt-image-1 and gpt-image-1.5), which can generate and edit photos and illustrations from natural-language prompts. DALL-E 3 was integrated into ChatGPT Plus and Enterprise in late 2023. The GPT-4o-based native image generation launched in March 2025, and gpt-image-1.5 was released in mid-2026. A free-tier daily limit on image generation was introduced in August 2024.
Products affected
ChatGPT (PlusProEnterprise)OpenAI APIMicrosoft Bing Image CreatorMicrosoft Copilot
Sources & Evidence
News Article
Company Disclosure
Other practices by OpenAI
Creative GenOpenAI offered Sora, an AI video generation tool that produced short video clips from text prompts or uploaded images, to ChatGPT Plus and Pro subscribers starting December 2024; the product was discontinued in a phased shutdown, with the app and web closing on April 26, 2026 and the API scheduled to close on September 24, 2026. OpenAI announced the discontinuation on March 24, 2026, with reporting pointing to high compute costs and a strategic shift toward coding and enterprise products. A three-year licensing deal signed in December 2025 with The Walt Disney Company, under which Disney had committed a $1 billion equity investment in OpenAI, lapsed when the product shut down before the partnership terms were executed.OtherOpenAI deployed ChatGPT for US government and defense use through its OpenAI for Government platform, including a $200 million Pentagon contract and deployment on the DoD's GenAI.mil platform for approximately 3 million personnel.RecommendationOpenAI deployed contextual ads in ChatGPT starting February 9, 2026, showing sponsored content to free-tier users based on the topics of their current conversation.
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