Creative GenerationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 24, 2026. Discovered and drafted by our automated research pipeline.
OpenAI offers AI writing assistance through ChatGPT, allowing users across all subscription tiers to generate, edit, and improve text content using GPT-4o and GPT-5 series models.
Details
ChatGPT can draft essays, stories, marketing copy, emails, summaries, and other written content based on user prompts. OpenAI has specifically updated GPT-4o's creative writing capabilities to produce more engaging narratives. The service is available globally across free and paid tiers. GPT-5, released August 7, 2025, further expanded writing capabilities with unified reasoning.
Products affected
ChatGPT (FreePlusProTeamEnterpriseEdu)OpenAI API (GPT-4oGPT-5 series)
Sources & Evidence
News Article
Other practices by OpenAI
Creative GenOpenAI offered Sora, an AI video generation tool that produced short video clips from text prompts or uploaded images, to ChatGPT Plus and Pro subscribers starting December 2024; the product was discontinued in a phased shutdown, with the app and web closing on April 26, 2026 and the API scheduled to close on September 24, 2026. OpenAI announced the discontinuation on March 24, 2026, with reporting pointing to high compute costs and a strategic shift toward coding and enterprise products. A three-year licensing deal signed in December 2025 with The Walt Disney Company, under which Disney had committed a $1 billion equity investment in OpenAI, lapsed when the product shut down before the partnership terms were executed.OtherOpenAI deployed ChatGPT for US government and defense use through its OpenAI for Government platform, including a $200 million Pentagon contract and deployment on the DoD's GenAI.mil platform for approximately 3 million personnel.RecommendationOpenAI deployed contextual ads in ChatGPT starting February 9, 2026, showing sponsored content to free-tier users based on the topics of their current conversation.
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