ChatGPT can write and edit stories, screenplays, poems, song lyrics, marketing copy, and other creative content on request. Writers can use it as a drafting partner or to get new ideas. This capability has been available since ChatGPT launched in late 2022 and improved significantly with GPT-4 in 2023.

GPT-4 (released March 2023) was the first OpenAI model explicitly marketed for creative writing tasks including composing songs, writing screenplays, and matching a user's personal writing style. In late 2024, GPT-4o received a dedicated creative writing upgrade described by OpenAI as producing more natural, engaging, and readable output. The broad availability of these tools has affected demand for freelance content writers, as many organizations now use ChatGPT to produce first drafts of articles, emails, and marketing materials.