Recommendation SystemConsumer FacingVerified
Reviewed and published by trentmaziarz, March 24, 2026. Discovered and drafted by our automated research pipeline.
OpenAI uses a memory system in ChatGPT that stores facts about users across conversations to personalize future responses, available to all ChatGPT users globally.
Details
Introduced in February 2024 and expanded in April 2025, ChatGPT's memory feature allows the AI to remember user preferences, facts, and past interactions. Memory can be managed or deleted by users. In 2025, OpenAI expanded memory to integrate with web search personalization. The feature is available across Free, Plus, Team, Enterprise, and Pro tiers, with Enterprise and Team accounts able to disable it.
Products affected
ChatGPT (all tiers)ChatGPT EnterpriseChatGPT Team
Sources & Evidence
Company Disclosure
News Article
Cite this record
Trace Foundation. (2026). OpenAI: OpenAI uses a memory system in ChatGPT that stores facts about users across conversations to personalize future responses, available to all ChatGPT users globally (data as of 2026-07-21) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/190d35f3-8e35-497d-8e4c-972e95575aec. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/190d35f3-8e35-497d-8e4c-972e95575aec
- Data as of
- July 21, 2026
- Last verified
- April 10, 2026
Other practices by OpenAI
Creative GenOpenAI offered Sora, an AI video generation tool that produced short video clips from text prompts or uploaded images, to ChatGPT Plus and Pro subscribers starting December 2024; the product was discontinued in a phased shutdown, with the app and web closing on April 26, 2026 and the API scheduled to close on September 24, 2026. OpenAI announced the discontinuation on March 24, 2026, with reporting pointing to high compute costs and a strategic shift toward coding and enterprise products. A three-year licensing deal signed in December 2025 with The Walt Disney Company, under which Disney had committed a $1 billion equity investment in OpenAI, lapsed when the product shut down before the partnership terms were executed.OtherOpenAI deployed ChatGPT for US government and defense use through its OpenAI for Government platform, including a $200 million Pentagon contract and deployment on the DoD's GenAI.mil platform for approximately 3 million personnel.RecommendationOpenAI deployed contextual ads in ChatGPT starting February 9, 2026, showing sponsored content to free-tier users based on the topics of their current conversation.
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