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Customer ServiceReplaces Human LaborVerified

Reviewed and published by trentmaziarz, March 24, 2026. Discovered and drafted by our automated research pipeline.

OpenAI offers its API and ChatGPT Enterprise to businesses that deploy AI-powered customer service assistants, enabling companies like Klarna, Maven AGI, and Decagon to automate customer interactions.

Details

OpenAI's API enables third-party businesses to build AI customer service chatbots. Klarna famously deployed an OpenAI-powered assistant that handled two-thirds of customer service chats in its first month (February 2024), before later adjusting the balance toward human agents. OpenAI has highlighted partnerships with Maven AGI and Decagon as examples of customer service automation built on its platform.

Products affected

OpenAI APIChatGPT EnterpriseChatGPT Businessthird-party integrations

Sources & Evidence

Company Disclosure

Company DisclosureVerified

Klarna AI assistant handles two-thirds of customer service chats in its first month

https://www.klarna.com/international/press/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month/

Company DisclosureVerified

MavenAGI launches automated customer support agents powered by OpenAI

https://openai.com/index/mavenagi/

Company DisclosureVerified

Decagon and OpenAI deliver high-performance, fully automated customer support at scale

https://openai.com/index/decagon/

News Article

https://openai.com/api/

https://openai.com/api/

https://blog.pragmaticengineer.com/klarnas-ai-chatbot/

https://blog.pragmaticengineer.com/klarnas-ai-chatbot/

https://blog.promptlayer.com/klarna-customer-service-from-ai-first-to-human-hybrid-balance/

https://blog.promptlayer.com/klarna-customer-service-from-ai-first-to-human-hybrid-balance/

https://theinternetninja.com/stories/klarna-ai-assistant-customer-service/

https://theinternetninja.com/stories/klarna-ai-assistant-customer-service/

https://openai.com/index/klarna/

https://openai.com/index/klarna/

https://www.emarketer.com/content/klarna-backtracks-ai-customer-service-plans

https://www.emarketer.com/content/klarna-backtracks-ai-customer-service-plans

https://techcrunch.com/2023/03/01/openai-launches-an-api-for-chatgpt-plus-dedicated-capacity-for-enterprise-customers/

https://techcrunch.com/2023/03/01/openai-launches-an-api-for-chatgpt-plus-dedicated-capacity-for-enterprise-customers/

Other practices by OpenAI

Creative GenOpenAI offered Sora, an AI video generation tool that produced short video clips from text prompts or uploaded images, to ChatGPT Plus and Pro subscribers starting December 2024; the product was discontinued in a phased shutdown, with the app and web closing on April 26, 2026 and the API scheduled to close on September 24, 2026. OpenAI announced the discontinuation on March 24, 2026, with reporting pointing to high compute costs and a strategic shift toward coding and enterprise products. A three-year licensing deal signed in December 2025 with The Walt Disney Company, under which Disney had committed a $1 billion equity investment in OpenAI, lapsed when the product shut down before the partnership terms were executed.OtherOpenAI deployed ChatGPT for US government and defense use through its OpenAI for Government platform, including a $200 million Pentagon contract and deployment on the DoD's GenAI.mil platform for approximately 3 million personnel.RecommendationOpenAI deployed contextual ads in ChatGPT starting February 9, 2026, showing sponsored content to free-tier users based on the topics of their current conversation.

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