Productivity AutomationConsumer FacingVerified
Reviewed and published by trentmaziarz, March 24, 2026. Discovered and drafted by our automated research pipeline.
OpenAI offers a tool that lets users and developers build custom AI assistants — called GPTs — tailored for specific tasks, available to paid ChatGPT subscribers through the GPT Store.
Details
Introduced in November 2023, GPTs are customized versions of ChatGPT that can be given a specific persona, instructions, and knowledge base. Users can build their own GPTs or use ones shared by others in the GPT Store, which launched in January 2024. GPTs are available to ChatGPT Plus, Team, Enterprise, and Edu subscribers. Enterprise and Edu accounts can create private GPTs for internal use.
Products affected
ChatGPT (PlusTeamEnterpriseEdu)GPT Store
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). OpenAI: OpenAI offers a tool that lets users and developers build custom AI assistants — called GPTs — tailored for specific tasks, available to paid ChatGPT subscribers through the GPT Store (data as of 2026-07-21) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/539e050b-3841-46e1-bd91-c3e674858665. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/539e050b-3841-46e1-bd91-c3e674858665
- Data as of
- July 21, 2026
- Last verified
- April 10, 2026
Other practices by OpenAI
Creative GenOpenAI offered Sora, an AI video generation tool that produced short video clips from text prompts or uploaded images, to ChatGPT Plus and Pro subscribers starting December 2024; the product was discontinued in a phased shutdown, with the app and web closing on April 26, 2026 and the API scheduled to close on September 24, 2026. OpenAI announced the discontinuation on March 24, 2026, with reporting pointing to high compute costs and a strategic shift toward coding and enterprise products. A three-year licensing deal signed in December 2025 with The Walt Disney Company, under which Disney had committed a $1 billion equity investment in OpenAI, lapsed when the product shut down before the partnership terms were executed.OtherOpenAI deployed ChatGPT for US government and defense use through its OpenAI for Government platform, including a $200 million Pentagon contract and deployment on the DoD's GenAI.mil platform for approximately 3 million personnel.RecommendationOpenAI deployed contextual ads in ChatGPT starting February 9, 2026, showing sponsored content to free-tier users based on the topics of their current conversation.
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