Penguin Random House uses automated machine learning systems to set prices for e-books, with an internal team dedicated to building and maintaining these pricing models. Job postings confirm these are active production systems, not pilots.

PRH's data science team includes machine learning scientists specifically focused on e-book and print book pricing. Their role is described as owning 'automated e-book pricing systems' that model market response to optimize revenue while managing risks to sales volume and brand perception. The models take market signals and sales data as inputs and produce price recommendations or automated price settings.