Pinterest launched a suite of AI tools for advertisers called Performance+ in October 2024 that automates most of the steps needed to run an ad campaign. Instead of manually choosing who to target, what to bid, and how to design each ad, advertisers set a goal and the AI handles the rest. Pinterest says the suite cuts campaign setup time in half and improves cost-per-action by more than 10%.

Performance+ covers the full campaign lifecycle: audience targeting (finding users likely to convert), bidding (automatically adjusting how much to pay per click or impression), budget pacing, and creative generation (using Pinterest Canvas to produce AI-generated product images). The suite uses machine learning models trained on conversion signals — clicks, add-to-cart events, purchases — to predict which users are most likely to take a desired action and serve them relevant ads. Documented outcomes include Prada reporting a 64% decrease in cost per action and a 1.8x return on ad spend improvement, and an overall average of 19% more checkout revenue and 17% lower cost per thousand impressions across campaigns.