Pinterest offers augmented reality (AR) try-on tools that let users see what products would look like on themselves or in their homes before buying. Users can try on thousands of lipstick and eyeshadow shades using their phone camera, or see how furniture and home décor items would look in their actual room. The beauty try-on launched around 2020 and the home décor version in January 2022. Pinterest says users are five times more likely to show purchase intent on Pins with try-on enabled.

The beauty AR system uses real-time computer vision to identify facial features — lips, eyes — and applies product colors with realistic rendering that adapts to different skin tones and lighting conditions. Pinterest made a deliberate design choice not to include skin-smoothing or other appearance-altering effects. The home décor system uses depth estimation and room geometry analysis to place virtual furniture at accurate scale within a user's actual physical space. Available products include over 10,000 lipstick shades, 4,000 eyeshadow shades, and 80,000 home items from brands including Estée Lauder, Lancôme, Walmart, Wayfair, and West Elm.