Sony Interactive Entertainment uses an internal AI tool at its first-party studios that converts video footage of real hairstyles into detailed strand-level 3D hair models, reducing what had been a labor-intensive manual process.

According to CEO Hideaki Nishino's May 2026 earnings presentation, the tool takes video recordings of real hairstyles as input and outputs 3D models containing hundreds of individual strand models. Nishino described hair animation as 'often a labor-intensive process, given the volume of strands that must be created.' The tool has been used on released PlayStation Studios titles. No specific tool name was disclosed for this system, and the exact studios using it were not named separately from the broader group of PlayStation Studios.