Pond5 deployed an AI auto-tagging feature, first released in April 2015, that automatically generates keyword tags for photos and videos uploaded by contributors to the marketplace. The AI analyzes the visual content of each file and suggests up to 20 descriptive keywords that buyers can use to find the asset.

The feature, originally called auto-tagging and later incorporated into a product called NextSense (launched February 2016), uses image-recognition software built on artificial neural networks to scan uploaded files and recommend keywords. According to a 2016 press release, NextSense was powered by Clarifai's computer vision technology. Contributors can review, edit, or remove suggested tags before publishing, and can also turn the feature off in their account preferences. The stated purpose was to reduce the time contributors spend on metadata entry while improving the discoverability of their content.