Procreate announced in August 2024 that it will not add generative AI to any of its products, citing concerns about the impact on human creativity and artists. The company's CEO, James Cuda, confirmed this position publicly via video and an official statement on the company website.

In August 2024, Procreate published an official statement at procreate.com/ai stating it would never incorporate generative AI into its apps. The company distinguishes between generative AI — which it rejects — and machine learning more broadly, which it acknowledges has merit. Procreate's privacy policy also confirms that the app does not collect or share user data, meaning user artwork cannot be used to train AI models. This stance applies to all Procreate products, including Procreate for iPad, Procreate Pocket, and Procreate Dreams.