Data Analysis

Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.

P&G uses an AI-powered shelf monitoring tool called RackSmart, developed with partner Impact Analytics, which uses mobile phone images and computer vision to automatically audit store shelves — identifying P&G product availability, detecting out-of-stocks, checking planogram compliance, and capturing competitor shelf data — and feeds results in real time to P&G merchandisers.

Details

RackSmart enables P&G field representatives to capture store shelf images with a mobile phone; the system's computer vision AI then automatically identifies each product (P&G and competitor), checks stock levels and shelf placement against planned layouts, and generates alerts and reports for merchandisers. According to Impact Analytics' own product page, the system replaced manual shelf audits. Third-party analysis citing P&G as a user reports a 75% improvement in shelf audit process efficiency. The system feeds real-time shelf data into P&G's supply chain demand forecasting processes.

Products affected

RackSmart

Sources & Evidence

News Article

How Procter & Gamble Uses AI to Unlock New Insights From Data

MIT Sloan Management Review·Dec 2025

https://sloanreview.mit.edu/article/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data/

Company Disclosure

AI-Native Shelf Monitoring for Retail Efficiency | RackSmart

Impact Analytics (P&G Partner)·Jan 2025

https://www.impactanalytics.co/solutions/retail-shelf-monitoring

Cite this record

Trace Foundation. (2026). Procter & Gamble: P&G uses an AI-powered shelf monitoring tool called RackSmart, developed with partner Impact Analytics, which uses mobile phone images and computer vision to automatically audit store shelves — identifying P&G product availability, detecting out-of-stocks, checking planogram compliance, and capturing competitor shelf data — and feeds results in real time to P&G merchandisers (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/8cab9693-ba44-4cbb-b7bd-91046d3fd464. Accessed October 5, 2026.

Stable link: https://www.aitrace.org/r/practice/8cab9693-ba44-4cbb-b7bd-91046d3fd464
Data as of: May 11, 2026
Last verified: Not recorded

How to cite AI Trace

Other practices by Procter & Gamble

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