P&G uses an AI-powered analytics platform built with KNIME and partner phData that automatically integrates data from across its supply chain — covering 5,000 products and 22,000 components — to generate real-time demand forecasts and supply projections, replacing a process that previously required hundreds of hours of manual data work by experts from five divisions.

Before the KNIME solution, supply chain data integration required specialists from manufacturing, supply chain, marketing, quality assurance, and laboratory information systems to spend hundreds of hours manually gathering and verifying data. KNIME's own published case study confirms the new platform automatically merges these data sources to assess supply and demand impacts and provide risk mitigation guidance. The solution produces real-time demand forecasts, supply projection reports, and live analytical dashboards. P&G has publicly reported the system reduced supply chain inquiry response times from over two hours to near-immediate results.