Redfin deployed Buying Power in November 2025, a feature that shows each user's personalized home affordability estimate directly on individual listing pages while they browse — letting buyers instantly see whether a specific home fits their budget without leaving the search.

The feature calculates a user's debt-to-income (DTI) ratio using their stated income and monthly debt obligations, then categorizes each listing as 'Affordable' (DTI 0–36%), 'Stretch' (DTI 37–50%), or outside budget. The calculation is embedded on every listing page, updating in real time as users browse. It is available on Redfin.com and the Redfin iOS app. The feature integrates with Rocket Mortgage's pre-qualification process, so users who find an affordable listing can directly connect with a Rocket Mortgage banker.